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The Rose Fest Kicks Launches First Live Pro-Covid For A Cause

Vision of KendyX, Ry, and Philon, The Rose Fest dedicates it's stage to emerging and must-see talent with proceeds going to a cause. This year's beneficiary, Avalon Carter, provides education services, home improvement services, and substance abuse services for people who live in the Los Angeles County.

Avalon Carter youth were able to enjoy the first LIVE (socially-distanced) music festival of the year. The youth were able to walk the red carpet, get backstage access and be front row to headliners Day Sulan, Stunna Girl, Eric Bellinger, Rubi Rose, and Mozzy. Dj Asia Shabazz, DJ Carisma, Taelor Made and Manuel Antonio rocked out and led the crowd during the event.

“We’re really excited to create this moment for California because our community needs this beam of light during these unusual times,” says Phillip Riaan, Co-Founder of The Rose Music Festival. It has been a tough year, a year that has shed light on the health and economic disparities in Black and Brown communities, so I’m happy we’re able to make this experience that looks out for many communities. Not only was the concert essential to us because of the cause, but it also provides a platform for up-and-coming artists to be able to see their name in lights and not have to wait on someone to allow them to because they are trending on social media.”

Kendyx, Co-Founder of “The Rose Music Festival,” shared, “music is healing, and it’s a beautiful moment to see emerging musicians, like myself, have this moment of coming together in a unique way that gives back to the community that has supported us all in more ways than one.”

Ry, p.k.a. Rydope, Co-Founder of “The Rose Music Festival and a rising artist herself, echoed similar sentiments by saying, “This festival will show that betters days is approaching for the world, not only for our community here in California.”

For more information on The Rose Fest, go to


Written by Desha Elliott, former Editor-in-Chief of B.O.S.S. Magazine and owner of Event and Talent Marketing Agency, Pantherum Marketing.

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